Roles: Strategist, Copywriter

The Ask: 

Create an integrated advertising campaign for a wine brand that is an improvement of their current marketing strategies. 

Campaign needs to include:

• An outdoor campaign with at least 3 creative solutions
• A social media campaign with at least 3 creative solutions
• A print campaign with at least 3 creative solutions

The Takeaways:

Wine isn't just for snobs anymore – it's for all who appreciate the little things and crave life's special moments. Professional women go to work all day and want to come home, unwind, and spend some quality time with their families. Heartcraft is there for those women as a bridge to creating memorable experiences and taking time to enjoy the simple things in life.

Heartcraft is here to help the target get those special family moments they thought they didn’t have time for. It's time to Uncork Life's Little Moments.