Roles: Strategist, Copywriter, Art Director, Graphic Designer

The Ask: 

Name and create a campaign for a new product within a whole new category of odor-elimination product:

"It’s a liquid that can be sprayed onto any surface (fabric, carpet, wood, countertops, clothes…) or into the air and it will completely eliminate any form of odor. Only a few sprays completely eliminate odor, for instance, in a car, pet odor, bathroom odor, kitchen odor, smoke odor… the effect is instantaneous and permanent."

Create an an advertising campaign to announce the new product including:

• A name, logo, and packaging for the product
• A print ad to introduce the product
• A social media campaign with at least 1 social media creative solution

The Takeaways:

The advertising will convince female millennials (18-34) that Hyclean is the most efficient and effective odor eliminator on the market because it has the ability to quickly detect and permanently eliminate the problem areas that require odor elimination.