Roles: Lead Creative, Copywriter, Art Director

The Ask: 

Create an on campus advertising campaign for Johnson & Wales University Energy Conservation Office (JWU ECO) targeting JWU students and attempting to persuade them to make more eco-friendly choices when it comes to recycling, energy usage, water usage, etc. 

The Takeaways:

With all the posters and on-campus advertising students are exposed to, JWU ECO has to stand out of the crowd. Energy conservation isn’t the most fun of topics at face-value, so it is necessary to spice up the bland and rebrand energy conservation for JWU.