Roles: Copywriter, Presenter
The Ask:
Create an integrated holistic marketing campaign for 2017 that will drive trial, grow awareness, and increase consumption of Tai Pei frozen meals.
The Takeaways:
After analyzing 770 of our target's eating circumstances, we saw just how much compromising they were doing when it came to their food choices. The competition forced the target to compromise by making them choose between value, flavor, convenience, ingredients, and variety. With products encompassing value, flavor, convenience, ingredients, and variety, Tai Pei is the target's solution to their constant food compromise, making it truly A Better Way to Food.
See the full plansbook here.
Branded Coupon
Branded Coupon